In January a previously unknown author wrote a crime novel and did exceptionally well managing to sell 1500 copies!
Let's face it - whilst we all dream of making it big on the best-seller list and earning a fortune, that kind of selling - believe me is pretty damned good for an unknown newbie!
But what was even more remarkable - and this is a marketing trick to end all marketing tricks - by one small change and without a single re-write sales of this novel exploded and went straight to the top of the best-sellers list earning a fortune for the author.
The trick? somehow it leaked out that author was writing under a pen name - his (pen name was male) real name? - JK Rowling.
Amazing how this book became so much better by the inclusion of one word and two initials - the pen is truly mightier than the sword!
I'm gonna have a go with W. Shakespeare - see what happens! :-)